Many pop culture phenomena have made history, but something about Pokémon stands entirely apart…

On October 16, 2025, people waited in line to buy the latest Pokémon game, Pokémon Legends: Z-A. It didn’t matter how long the line was—all they wanted was to buy the game, play it, and experience the magical journey that every Pokémon game has to offer. (Myself included.) Young and old—the demographics didn’t really matter. Millennial Pokémon fans in their 30s or 40s, who still felt like eight-year-olds from the late ’90s, were showing their children the magical world of Pokémon. Gen Z fans in their 20s (or wrapping up their late teens) were ready to dive into the adventure, just like they did in the 2000s and 2010s. And Gen Alpha kids were gearing up to enjoy the new Pokémon journey, courtesy of their parents. All had one thing in common: they love Pokémon. As time goes by, no matter how old they get, the feeling of playing Pokémon never gets old. As a fellow die-hard Pokémon fan, I echo the same sentiment.

By the end of the first week, Pokémon Legends: Z-A had sold an impressive 5.8 million copies worldwide. This figure, announced by The Pokémon Company shortly after the October 16, 2025 launch, included sales across both Nintendo Switch and the new Switch 2 (with roughly half on the latter platform). Lines at stores, midnight releases, and massive digital downloads proved the hype was real—fans young and old couldn’t wait to dive back into Lumiose City. Never mind that this game is simply a continuation of Game Freak’s experimental Legends series, or that first-week sales were down compared to Pokémon Scarlet and Violet’s explosive 10 million units in just three days back in 2022 (a Nintendo record that still stands). Despite the dip—placing Z-A as the fifth-best Pokémon launch ever—these numbers once again proved just how popular and beloved the Pokémon franchise remains. Another year, another blowout success. No matter how many years go by, the popularity of Pokémon never seems to age. And with the franchise set to celebrate its 30th anniversary in 2026 (kicking off on February 27 with special logos, animations, events, and more announcements on the horizon), the question begs to be asked: Is Pokémon pop culture’s greatest achievement in history?

Many pop culture franchises have enjoyed tremendous success. Disney is known as an animation empire and has always summoned massive audiences. Other well-known pop culture icons—from Hollywood blockbusters like Star Wars to entertainment based on comics and art like DC, Marvel, and international phenomena such as Britain’s Harry Potter—also boast iconic status and huge followings. Yet, in spite of that, their popularity and fortune don’t even compare to Pokémon’s staggering $105–$288B lifetime revenue (with the highest estimates reaching $288 billion as of late 2025, including games, merchandise, trading cards, anime, and more). This makes the Pokémon franchise the highest-grossing media franchise in entertainment history, outpacing giants like Hello Kitty ($80–$88B), Mickey Mouse & Friends ($52–$70B), Winnie the Pooh ($48–$75B), Star Wars ($46–$70B), and the Marvel Cinematic Universe (~$30–$35B from box office alone, plus merch). Pokémon’s fans remain young at heart, it keeps gaining new generations of followers, and somehow manages to retain the old audiences who grew up with it from the very beginning in 1996. The recent launch of Pokémon Legends: Z-A on October 16, 2025—selling an impressive 5.8 million copies in its first week (with roughly half on the new Switch 2)—further proves the enduring power, even if lower than Scarlet and Violet’s explosive debut. So, for this article, I’ll be doing a deep analysis of today’s topic: Is Pokémon pop culture’s greatest achievement in history?